by Gerard Manning | Apr 3, 2025 | Blog
Meta descriptions are often overlooked, yet they’re one of the most powerful tools for improving click-through rate (CTR) and shaping how your content appears in search results. While they don’t directly impact rankings, they influence the way users interact with your...
by Gerard Manning | Apr 2, 2025 | Blog
In today’s local SEO landscape, location pages walk a razor-thin line. On one end, they can legitimately serve users searching for localized services. On the other, they can easily slip into doorway page territory—especially when a business lacks a real-world...
by Gerard Manning | Apr 1, 2025 | Blog
Originally published: May 29, 2013 – Updated April 1, 2025 In the ever-evolving world of search engine optimization, one principle has remained unchanged: attempts to deceive search engines will eventually backfire. Doorway pages—also called gateway, bridge, jump, or...
by Gerard Manning | Mar 31, 2025 | Blog
Ranking a flower shop in Newfoundland—especially in competitive hubs like St. John’s or Corner Brook—takes more than sprinkling in a few keywords. In 2025, Google’s algorithms are tuned to detect real expertise, user experience, and topical authority. That means your...
by Gerard Manning | Mar 31, 2025 | Blog
When it comes to running a successful Google Ads campaign, two things matter most: choosing the right keywords and setting a realistic budget that leads to actual results. Too often, businesses waste money on keywords that never convert—or underfund their campaigns...
by Gerard Manning | Mar 3, 2025 | Blog
The Opening Salvo: A Digital Arms Race Imagine a high-stakes war where both sides are relentless, constantly evolving their tactics. On one side, Google—armed with sophisticated algorithms and a mission to deliver high-quality search results. On the other, black hat...
by Gerard Manning | Feb 28, 2025 | Blog
When Google rolled out the Florida Update in November 2003, the SEO world was in shock. Many website owners, particularly small businesses and e-commerce sites, woke up to find their rankings completely wiped out overnight. Since this was Google’s first large-scale...
by Gerard Manning | Feb 27, 2025 | Blog
The Florida Update, launched in November 2003, was one of the most impactful algorithm changes in Google’s history. It marked the beginning of Google’s crackdown on black hat SEO and forced a fundamental shift in how websites were optimized for search rankings....
by Gerard Manning | Feb 25, 2025 | Blog
The SEO Battlefield: Google vs. Black Hat Tactics The early 2000s were the Wild West of SEO. If you knew the right tricks, you could game search engines with ease. Keyword stuffing, link farms, cloaking—black hat tactics ruled the day. Google, however, had other...
by Gerard Manning | Feb 19, 2025 | Blog
Screaming Frog is widely recognized as one of the most powerful SEO crawling tools, providing deep insights into technical SEO issues, broken links, and metadata optimization. However, not every business has the budget for a premium subscription. Fortunately, there...
Gerard Manning is the owner of Manning Search Marketing and has been working in the SEO industry since 2000. Originally started with Enquiro Search Solutions (now known as Mediative). Was previously a Research Assistant on Inside the Mind of the Searcher that was released in 2005.