In-case you were not aware, Canada’s anti-spam legislation came into effect July 1, 2014. This is important for companies and individuals to realize. We all still receive spam emails to our accounts, and when Canadian companies send out these unsolicited emails, then they are breaking Canada’s anti-spam legislation, and potentially could land them in trouble.
To send a commercial email to an electronic address, you are required to have the recipient’s consent, to identify yourself, to offer an unsubscribe mechanism and to be truthful.
- Consent: You must have a form of valid consent.
- Identification: Clearly identify yourself and your organization. You must include your mailing address. You must also include a phone number for accessing an agent or a voice messaging system, an email address, or a web address for you or the person on whose behalf you are sending the message.
- Unsubscribe mechanism: Provide an unsubscribe mechanism that is functional for 60 days. See examples of acceptable unsubscribe mechanisms.
- Truth in advertising: Your messages must not be false or misleading. They must not have false or misleading sender information, subject matter information, URLs and/or metadata.
Gerard Manning is the owner of Manning Search Marketing and has been working in the SEO industry since 2000. Originally started with Enquiro Search Solutions (now known as Mediative). Was previously a Research Assistant on Inside the Mind of the Searcher that was released in 2005.