by Gerard | Mar 3, 2025 | Blog
The Opening Salvo: A Digital Arms Race Imagine a high-stakes war where both sides are relentless, constantly evolving their tactics. On one side, Google—armed with sophisticated algorithms and a mission to deliver high-quality search results. On the other, black hat...
by Gerard | Feb 28, 2025 | Blog
When Google rolled out the Florida Update in November 2003, the SEO world was in shock. Many website owners, particularly small businesses and e-commerce sites, woke up to find their rankings completely wiped out overnight. Since this was Google’s first large-scale...
by Gerard | Feb 27, 2025 | Blog
The Florida Update, launched in November 2003, was one of the most impactful algorithm changes in Google’s history. It marked the beginning of Google’s crackdown on black hat SEO and forced a fundamental shift in how websites were optimized for search rankings....
by Gerard Manning | Feb 25, 2025 | Blog
The SEO Battlefield: Google vs. Black Hat Tactics The early 2000s were the Wild West of SEO. If you knew the right tricks, you could game search engines with ease. Keyword stuffing, link farms, cloaking—black hat tactics ruled the day. Google, however, had other...
by Gerard Manning | Feb 19, 2025 | Blog
Screaming Frog is widely recognized as one of the most powerful SEO crawling tools, providing deep insights into technical SEO issues, broken links, and metadata optimization. However, not every business has the budget for a premium subscription. Fortunately, there...
by Gerard Manning | Feb 18, 2025 | Blog
When working with a limited marketing budget, choosing the right advertising platform is critical. Many businesses face a common dilemma: should they invest in Google Ads (PPC) or Google Local Services Ads (LSAs)? While both can generate leads, they cater to different...
Gerard Manning is the owner of Manning Search Marketing and has been working in the SEO industry since 2000. Originally started with Enquiro Search Solutions (now known as Mediative). Was previously a Research Assistant on Inside the Mind of the Searcher that was released in 2005.